The Impact of Google Penguin 4.0 Update
Since SEO has been identified to outdo other marketing tactics; site owners have used all known means to enhance the visibility of their websites. The use of black-hat techniques by a select number of them is also common. Note that search engines usually prohibit such tactics because they give such sites an unfair advantage over the rest that use allowable methods. On their part, search engines have been busy tracking and identifying websites that use prohibited techniques so that those that use allowable methods can get fair rankings. Every once in a while, there are announcements of techniques that search engines use for such purposes, which are now known as updates. In what way will such updates affect your business website
The adverse consequences of using spammy links are now immediate, meaning that your site will get penalized much faster than was the case in the past. On the other hand, if you have been using white-hat techniques to boost your organic rankings, your site will benefit from a promotion, meaning that its visibility will enhance significantly.
Because the latest updates will run continuously into the future, there will be no time that you will use black-hat techniques without such acts going unnoticed by search engines. It could be time to abandon your old domain for a new one if the use of prohibited techniques is rampant in the old one.
A while ago, you could benefit from correcting the aspects that got your site prohibited but still suffer penalization for month or years later since search engines took long to make the needed changes to your rankings. Site owners who were in such situations found it unfair for them to continue suffering such consequences even after making the changes needed. However, your site will be freed immediately you implement white-hat techniques with the latest updates in place.
The latest updates will only affect the pages that are spammed but not effect penalties on the entire website. In past instances, a whole site could suffer the adverse consequences of the spamming. For someone with a page of two that are spammed, it will be easy to effect the changes needed.
Your site will now be penalized if it has not been recently updated or if the SEO tactics in use are outdated. Mostly, sites run by industrial manufacturers will suffer most. Therefore, updating your site and using the most recent SEO tactics will no longer be optional.
Using quality content has always been rewarded and will continue to be with the updates in place. Remember that content is not just text but videos and images as well. That means you have to use those you have not applied in the past and make them relevant to searchers.
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